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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
- Sales Rank: #899406 in Books
- Published on: 2011-11-26
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.40" w x 8.00" l, 3.30 pounds
- Binding: Hardcover
- 912 pages
- E-Commerce
- Business
- College
- Graduate
Most helpful customer reviews
5 of 5 people found the following review helpful.
Great book for college!
By Donald Hsu
I have used this book for a course at the undergraduate level, titled "Global Electronic Commerce (GEC)".
This book has in-depth coverage of the technical terms, infrastructure, and case studies. I like the way authored presented E-commerce as business, technology and society.
The "Insight on Society" is a quick read to understand companies and issues such as Foursquare, Smartphone Security, Who is on your website? The payment methods were covered in details. If you teach MBA class, this book is excellent.
Most Americans use Google FaceBook and YouTube (GFY), but never paid anything. GFY is not E-Commerce. It is a hard concept to teach the young people today. Amazon, Priceline, Expedia, JetBlue are the E-Commerce success stories.
The only drawback of this book, is the lack of coverage of successful GEC firms. What I did is to ask students to do research on European discount airlines: Ryanair, EasyJet, AirBerlin, etc. They are doing this as their final project in teams. Students love this book and enjoy the course.
The next step is to start a website, and sell to the 6.2 billion potential customers in the world!!!
3 of 3 people found the following review helpful.
Comprehensive and very current
By Ralph
If you want to learn about e-commerce, this is a great book. It is not a how-to book, but gives you a comprehensive overview about the basic fundamentals of e-commerce. It is up to date, with alot of current data and information. Most of the chapters have a table at the beginning about what's new or important trends for 2011-2012, which is helpful. For a textbook, it is very readable -- there are case studies at the beginning and end of each chapter, and also shorter ones within the chapters that are like magazine articles and very interesting to read.
1 of 1 people found the following review helpful.
Fresh content, practical application
By D. Crane
I am in a new role where I am working on eCommerce learning plans for a large packaged goods manufacturer. I'm not a student and I don't have the luxury of spending 3 months to get up to speed on the topic so this book was perfect. The content is probably topical for at least another 12-18 months. If you need guidance in this space fast I felt this book was worth the investment.
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